What We Do
We tell our clients’ stories and messages to the people who matter most to them. That is in essence, what good public relations and communication is all about – effectively getting the main messages a client wants to convey to the audiences they want to convey them to.
These audiences may be the media, customers, members, the general public, investors, employees or potential customers.
We work closely with our clients to understand what they want to achieve from their internal or external communications and what stories or messages they should be communicating to whom.
We then determine the best ways to tell these stories.
The web is now the world’s most powerful channel for communication and we have established strategies that have harnessed the internet’s online potential and the power of Google, Facebook and Twitter to build sales and drive business.
We know what media stories traditional news channels will use and what they will reject. We regularly work with national television, radio and newspapers, as well as provincial and community media outlets.