Ernie and I went to the Master Painters trade show in Palmerston North specifically looking for the Painter & Decorator team, who were advertising cost-effective website writing, photography and hosting. We’re just a small painting contract business and we didn’t want to spend much money producing a website, but our work had fallen and we knew enough to know that we needed to get online and make our services available for people using Google to find a painter in the Manawatu Wanganui area.
We told them what we wanted, we agreed a price and left them to do their work. We knew that it was important for us to come up high in the Google rankings and we asked them to optimise our new site. We didn’t give them much to go on and Willy Morrison did a great job. They stuck to the brief, provided us with an initial proof of the pages and we made a few little changes before it went live.
It was really interesting watching our website climb to Google’s number one position when you search for painters Manawatu.
“If you are going to make people sit up and take notice you must have well researched information, crystal clear written communications, with high impact graphic arts and printing. The Waterwise kit produced my Morrison McDougall begged to be opened and read.
“The feedback from our often-demanding ratepayers was highly positive and we used this project as a benchmark for other council communications. Morrison McDougall understood thei market and delivered precisely to their audience.”
Former Mayor of Wellington
Morrison McDougall developed and implemented a marketing plan that met our key objectives, raising funds for stage one of the Embassy refurbishment and providing a launching pad for future fund-raising.
The cave troll as a centrepiece for astute publicity around the refurbishment, has embedded in peoples minds the view “You haven’t seen The Lord Of The Rings till you’ve seen it at the Embassy”. Through the campaign the Embassy is recognised as Wellington’s premier movie theatre and the home of The Lord Of The Rings.
Embassy Theatre Trust
On behalf of all the Bulldogs staff and players, I would like to extent my warmest thanks for your invaluable marketing assistance in ensuring the Bulldogs V Warriors match played in Wellington last Saturday.
Your enthusiasm and effort were very much appreciated and your knowledge of the local media and the Wellington market went a long way to contributing to the success of the fixture.
Bulldogs Rugby League Club
Morrison McDougall was a key part of our marketing and communications team from the time the project was first mooted in 1994. They were vital in the planning and implementation of the marketing, public relations and communications strategies, initially working closely with me in the Mayor’s office and later from the Stadium’s own premises.
This project contained many different phases, with varying degrees of complexity. As each milestone was achieved, new challenges presented themselves. Morrison McDougall rose to the occasion and delivered a superb result. They can take pride in their work in helping make the Stadium dream a reality and creating something all Wellingtonians have affinity with.
Former Wellington Mayor and Stadium Trust chair
What a great concept—and what great colours! You’ve done a wonderful job with the Wellington Colours: the distinctive and vibrant personalities of Khandallah, Courtenay Place and Cuba Street have been captured beautifully. In fact my office staff reckoned that all three colours work very well together. I think you may have inspired more than one redecorating scheme.