Westpac Stadium

The challenge
Many said the Westpac Stadium project was too ambitious. They said it would never happen. They said it was beyond the capitals resources. They said it was too small. They argued between sites in Wellington and Porirua.
The Solution
From the 1994 vision to today’s reality, Morrison McDougall has played a major marketing and public relations role in this high profile project.
The Business Difference
A 34,500-seat Westpac Stadium built at a cost of $130 million and already an icon in the Capital, winning enthusiastic praise as the best stadium in the country and one of the best in the world.
Marketing Excellence
Morrison McDougall were part of the small team awarded New Zealand’s most prestigious marketing award in 2000 for our work on the Westpac StadiumWestpac Stadium

Some of the key marketing and public relations successes of the Westpac Stadium project included:

• Providing the mayor with a public mandate to seek rate payer funding of 45 million in 1994.

• Marketing and selling 2500 fifteen-year stadium club memberships to raise $30 million capital funding.

• Marketing and Selling 69 corporate boxes to $13 million of capital funding.

• Marketing and selling naming rights, signage and sponsorship to raise $15 million of capital funding.

• Managing effective communications, publicity and media relations during the year-long resource consent process.

• Facilitating effective communications, publicity and media relations during the construction, opening and now on an on-going basis.

 

Comments are closed.