New Wellington based lingerie label launches online

New to the lingerie scene, Wellington based label Now or Never has launched their first collection ‘I am’ via website and online store.

Long-time friends Emma Lodge and Olivia Lacey formed the label this year – They developed the initial concepts for the collection by talking to sister lingerie lovers about what they liked to wear and what made them feel gorgeous.

Taking these comments onboard and drawing inspiration from favourite fashion eras, the pair came up with designs that combine details from past influences with the contemporary styles of modern women.

“Our designs are subtle and sexy to compliment your individual style,” says Emma Lodge.

“We recognise that women want to feel confident and comfortable in their own skin – Now or Never offers essential designs for everyday so you feel and look your best in whatever you choose to wear,

“Using only silk fabrics, Now or Never delivers a quality and beauty that we consider a must for those who love wearing lingerie,” says Lodge.

Now or Never’s first range ‘I am’ offers silk briefs, bras, camisoles, and slips with sheer detailing and intricate stitch work.

All garments have been designed and made in Wellington, New Zealand.

Now or Never’s website and online store is live and can be found at:

Photographs: by Sarah Burton Photography and model Ella Esau.

For media enquiries, please contact: Olivia at Morrison McDougall | 021 022 40312

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